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Jenniffer Breitenstein

Chief Marketing and Operations Officer

Meet Jenniffer Breitenstein


Jenniffer is a results-driven marketing executive with demonstrated success in exceeding objectives and driving growth from the ground up for emerging, evolving and established global companies, in the software, services, retail, manufacturing, third party administration, and software industries.

Joining OnPoint Warranty Solutions as a founding member in 2018, Jenniffer was previously SVP, Marketing at ServicePower, where she built the marketing function, including brand strategy, positioning, and messaging, website development, content marketing, digital marketing including SEO, social media, and PPC, press and media relations, communications, event management, and lead generation including inbound and outbound activities. Jenniffer was part of the team that developed the ETA dispatch prototype while at GE Appliances, leaving GE to support the launch of ServicePower Field Service Solutions with Chris Smith. She was responsible for the development of ServicePower FSS and its functionality, as well as its adoption by large manufacturers, third party administrators, retailers and service providers alike.

She served in various other roles at ServicePower including VP, Product Marketing; Director, Strategic Partner Management; and Director, Account Management. Previously, she spent 20+ years working in marketing, sales, partner management, product development and program management roles at companies including Service Net Warranty now AIG Warranty, GE Appliances Warranty Management subsidiary, and later GE Capital.

Jenniffer is a certified 6 Sigma Green Belt, GE MDC graduate, former board member of the GE Louisville Area Education Advisory Committee and Elfun Chapter, co- chair of the GE Women’s Network Community Service Committee and was named one of the 30 Most Inspiring Women in Business in November 2017 by Insight Success Magazine. She was named a 2019 Powerful Woman in CT by Dealerscope and was a 2019 Stevie Award Woman in Business Bronze winner.

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